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Friday, December 05, 2008
 

Buzz Bags is a FREE marketing tool that we introduced to help micro businesses to work together in spreading the "buzz" about Australian businesses, not only throughout Australia but also overseas.


By working together we can market to a much wider audience and by utilising Buzz Bags, this can be done on a minimal budget.
 
The concept of Buzz Bags is an easy one – you create either samples of your products, promotional items or information products (fillers) and then send them to other Buzz Bag members. In turn, other members will send you their fillers. Once you start receiving fillers you then collate them into Buzz Bags (goodie bags) and then send these out with your orders as an added bonus for your customers.
 
The feedback has been fantastic and customers love getting their little bonus pack. A lot of our members use Buzz Bags as giveaways at Expos and Markets and again, they are a great way to encourage visitors to your stall or stand.   Another option where Buzz Bags have been used is at fundraising nights for local schools or preschools and Trivia Nights.


The uses are endless and each time a Buzz Bag is distributed, your business receives exposure to another prospective client.
The key factor to ensuring that Buzz Bags is a worthwhile program is to make sure that we only provide quality fillers – quality does not have to mean costly it simply means something that is worth the recipient taking their time to read, open or use.   Make sure you check out our Filler Ideas Page to see great ideas other members are using.

 

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